Cookie Policy

Last updated: 23 October 2026

This Cookie Policy explains how Eagle 4x4 Ltd ("Eagle 4x4", "we", "us") uses cookies and similar technologies on eagle4x4.com. It should be read alongside our Privacy Policy.

What are cookies?

Cookies are small text files stored on your device when you visit a website. They help the site work, remember your choices and tell us how the site is used. Similar technologies, such as pixels, tags and local storage, work in a similar way and are covered by this policy.

Your choices

When you first visit our site from the UK or EEA, a cookie banner asks for your consent. Strictly necessary cookies are always on because the shop cannot work without them. Preference, analytics and marketing cookies are only set if you agree, and you can accept all, reject all or choose by category.

You can change or withdraw your consent at any time: Manage cookie preferences. You can also block or delete cookies in your browser settings, although parts of the site, such as the basket and checkout, may then stop working.

How we use Google Consent Mode

We use Google Consent Mode v2. Your choices in our cookie banner are passed to Google services as consent signals (analytics_storage, ad_storage, ad_user_data and ad_personalization). If you decline, Google tags do not store analytics or advertising cookies on your device and your data is not used for ad personalisation. Google may receive limited, cookieless signals (such as the fact that a page was viewed) to model overall site performance without identifying you.

The cookies we use

1. Strictly necessary

Needed for the shop to function: keeping items in your basket, checkout, security and remembering your cookie choices. These do not require consent.

Cookie Provider Purpose Duration
_shopify_essential Shopify Session, checkout and security information needed for the store to work 1 year
cart Shopify Remembers the contents of your basket 2 weeks
cart_currency Shopify Keeps your basket in the currency you used 2 weeks
localization Shopify Shows prices and delivery for your country 1 year
discount_code Shopify Applies a discount code from a link to your checkout Session
_shopify_test Shopify Checks your browser accepts cookies 1 minute
_tracking_consent Shopify Stores your cookie consent choices 1 year
Payment cookies Shopify Payments, PayPal, Klarna Fraud prevention and secure payment processing at checkout Varies

2. Preferences

Remember choices such as your currency, VAT display, wishlist and recently viewed products. Set only with your consent.

Cookie or storage Provider Purpose Duration
Currency, VAT display and wishlist settings Eagle 4x4 (theme) Remembers your display choices and saved items Up to 1 year
Saved vehicle / search filters Eagle 4x4 (vehicle finder) Remembers the vehicle and filters you selected Up to 1 year

3. Analytics

Help us understand how visitors use the site so we can improve it. Set only with your consent.

Cookie Provider Purpose Duration
_shopify_analytics Shopify Measures visits, page views and shopping behaviour on the store 1 year
_ga Google Analytics Distinguishes visitors to produce site statistics 2 years
_ga_<container-id> Google Analytics Keeps track of your session 2 years

4. Marketing

Used to measure our advertising and show you relevant ads on other sites. Set only with your consent.

Cookie Provider Purpose Duration
_shopify_marketing Shopify Marketing data for the storefront and checkout 1 year
_gcl_au Google Ads Measures conversions from our Google ads 90 days
IDE, test_cookie Google (DoubleClick) Ad measurement and remarketing Up to 13 months
_fbp Meta (Facebook, Instagram) Measures and personalises our Facebook and Instagram ads 90 days

Embedded content

Product pages include installation videos from YouTube. YouTube may set cookies (such as VISITOR_INFO1_LIVE, YSC and PREF) when you play a video. Where possible we use YouTube's privacy-enhanced mode, which does not set these cookies until you play the video.

Third-party privacy policies

Changes to this policy

We review this policy when we add or remove tools on our site. The date at the top shows when it was last updated.

Contact us

Eagle 4x4 Ltd, Alcester, Warwickshire
Email: support@eagle4x4.com
Phone: 01789 339339

If you are unhappy with how we handle your data, you can complain to the Information Commissioner's Office at ico.org.uk.